Google States: Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. (...)SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide applies to sites of all sizes and types.
SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. This is happening because people are using tools like Siri and Google Now to speak their searches, rather than typing them in. And because people are including more detail in their typed searches as they seek to find what they’re looking for faster. These keywords are much easier to rank for, because they’re not as competitive. They are much more relevant because they include more detail, and therefore traffic from these keywords converts at a higher rate. And in aggregate, the number of searches in the long tail often adds up to many more searches than you would get from your “golden keywords.” Therefore the objective, when it comes to rankings, is not to rank for a few top keywords that remain the same over time, but to focus on a much larger number of natural language searches that is growing and changing rapidly.
The SEO Bible is Search Engine Optimization Starter Guide by ©Google, a 32 pages document that will take you to another world of knowledge. If you´re in a hurry, here's the one-page version.
But no one can guarantee a #1 ranking on Google
I'm not joking. Google said that here.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
- Google one-page SEO Guide
- SEO Starter Guide by ©Google
- The SEO Periodic Table © Search Engine Land
- (SEO) Starter Guide
What does the budget include?
With Seo, we will help Google find your content. We will determine whether your site is in Google's index, offer to you a Report/Analysis on how to get better results and plan a strategy to improve your position with a clear checklist:
- Review of your site content or structure
- Check competitor/s by location/s
- Content development
- Keyword research
- SEO training
- Expertise in specific markets and geographies
- Help Google find your content
- Tell Google which pages you don't want crawled
- For non-sensitive information, block unwanted crawling by using robots.txt
- For sensitive information, use more secure methods
- Help Google (and users) understand your content
- Let Google see your page the same way a user does
- Create unique, accurate page titles
- Create good titles and snippets in search results
- Use the description meta tag
- Use heading tags to emphasize important text
- Add structured data markup
- Manage your appearance in Google Search results
- Organize your site hierarchy
- Understand how search engines use URLs
- Navigation is important for search engines
- Plan your navigation based on your homepage
- Using breadcrumb lists
- Create a simple navigational page for users
- Simple URLs convey content information
- URLs are displayed in search results
- Optimize your contentMake your site interesting and useful
- Know what your readers want (and give it to them)
- Act in a way that cultivates user trust
- Make expertise and authoritativeness clear
- Provide an appropriate amount of content for your subject
- Avoid distracting advertisements
- Use links wisely
- Optimize your imagesUse HTML images
- Help search engines find your images
- Use standard image formats
- Make your site mobile-friendlyChoose a mobile strategy
- Configure mobile sites so that they can be indexed accurately
- Promote your websiteKnow about social media sites
- Reach out to those in your site's related community
- Analyze your search performance and user behavior
- Analyzing your search performance
- Analyzing user behavior on your site
- Additional Resources
How long it takes for SEO to start working?
- Many SEO firms will tell you that it takes 4 to 6 months to start seeing results.
- Bear in mind this is when you start seeing results, and SEO results grow over time
- Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months
- SEO is a long term marketing tactic, and shouldn’t be seen as a way to generate sales quickly.
|Seo||Seo Default Package||$3,000|
|Addons (Any addon require the payment for the Default Package ⇑)|
|+4h/Month||Seo +4h/Month Addon||$1,000|
|+8h/Month||Seo +8h/Month Addon||$2,500|
|+12h/Month||Seo +12h/Month Addon||$4,000|
|*Terms and conditions apply.|